January 10, 2025
.jpg)
It's the new year — and 'tis the season when building fresh new leads for sales pipelines is at the top of every client's mind.
Media companies can capitalize on this time of year by strategically pitching ways for advertisers to get more leads. While there are many creative solutions to spark awareness and interest in a business, capturing the attention of new audiences while building loyalty among existing customers, your clients may not have the awareness or the bandwidth to activate them.
That's where you come in.
Here's your guide to Q1 pipeline-building ideas that take advantage of the best lead-generation tools on the market.
Audience is one of the best lead-generation tools out there. Our tools make it easy to help advertisers grow their sales pipelines through creative strategies like contests, giveaways, surveys, and polls.
By activating Audience for clients, media companies can generate significant incremental revenue capture in exchange for activating lead gen activities for clients.
If you're looking for creative, new ideas for generating leads for your advertisers in the first quarter, you've come to the right place.
Check out this list of examples for inspiration on how media companies can effortlessly and quickly start to fill their clients' sales pipelines and start the new year on the right foot.
The beginning of the new year is filled with messaging about fresh starts and renewed intentions. Capitalize on the hype with a New Year, New You giveaway campaign that captures the spirit of transformation, inviting consumers to engage in a contest that promotes wellness by offering a chance to win something that supports a healthy lifestyle.
It's an excellent opportunity to motivate potential new leads to take a step towards their health or fitness goals, while you help advertisers broaden their reach and collect valuable leads.
Another way to kick off the new year on a high note is with an interactive New Year's Resolution quiz that engages potential new leads by sparking reflection on their intentions, aspirations, and goals. This quiz empowers consumers to discover personalized resolutions, enhancing their awareness of and engagement with your business while fostering a sense of community. And, of course, it generates new leads as it gathers valuable zero-party data insights on your prospects.
Super Bowl is just around the corner — and you can harness the excitement of game day to generate leads with the Super Bowl Snack poll. This campaign not only taps into the fervor of sports fans, but it also serves as an appetizing forum for foodies to cast their vote for their favorite game day snacks.
You can use this poll as a strategic play for increasing audience interaction and leads while capturing data on consumer preferences — it's sure to be a touchdown during one of the biggest sporting events of the year.
You can further take advantage of consumers' love of sports with a Sports VIP Experience Giveaway. By offering the chance to win an unforgettable VIP experience, you're creating a positive halo effect for an advertiser while generating leads. This campaign also asks a series of questions to understand motives and consumer behavior, which can help qualify leads. Conditional logic is used to ask relevant follow-up questions, making the data even more valuable.
This Restaurant Survey campaign aims to boost a restaurant's lead generation — and their social media growth — by offering a giveaway that consumers can enter when they leave a review. They can even earn bonus entries by completing a survey at the end. It's also an effective strategy for generating reviews and increasing customer engagement.
This Shopping Mall Crawl is an interactive way to drive foot traffic and excitement at a shopping mall, encouraging consumers to explore a range of diverse stores, dining, and entertainment options. It provides stores with greater exposure and creates opportunities to significantly boost leads and future sales. Entries are awarded for every store visited!
Join our newsletter list where you will get the latest trends and insights on collecting and monetizing first-party data.
Going grocery shopping is a common activity among many consumers — and you can put it to work in advertisers’ lead generation efforts through a Grocery Store Haul Giveaway. In this campaign, users are invited to upload a photo of themselves with a product for a chance to win a prize. Users can also promote their photos and encourage friends and family to vote for them to increase their chances of winning. This, in turn, leads to more potential awareness and lead generation for your business.
A Vacation Sweepstakes campaign is not only a great way to engage consumers, but it also provides a seamless opportunity for brand collaboration. All participating brands have equal exposure and access to the collected data for their own lead-generation efforts. By including a range of market research questions in the sweepstakes as well as content cards in a bonus section, you can also help qualify leads and understand consumer motives.
Email pop-ups on websites are a ubiquitous way to capture consumer data. But, you can rev up that lead generation game with a fresh and engaging email capture approach. By engaging users with gamification, you create a more interactive experience while adding incentives like coupon codes to drive lead gen and conversion further.
If you want to understand more about consumers' preferences for products or services, a Best Product Quiz campaign offers a series of questions that lead to a recommendation based on the selected answers. Not only is this campaign driving new prospects for the sales funnel, but you are also gaining insights about them, which advertisers can use for future retargeting and personalization. You can even use the quiz to drive more website traffic as you drive consumers to purchase the recommended product.
Incentive-based contesting, giveaways, polls, and more are highly effective and engaging ways to generate more leads while enhancing brand visibility.
As one of the best lead generation tools, Audience makes it easy for media companies to execute these campaigns to increase advertisers’ sales pipeline and ultimately drive incremental revenue. For more examples, check out our case studies here.