March 24, 2025
High engagement among audiences is great — it's an essential part of any sales team's profit strategies. But it's only part of the story. What you do with that engagement is what counts.
Transforming audience engagement into actual dollars is paramount for media companies and advertisers. Audience offers a comprehensive solution that closes the gap between engagement and profit strategies — so you can captivate current and prospective customers while converting those valuable interactions into revenue.
Here are seven marketing strategies for sales teams to make that well-earned engagement work for you.
Before you can turn engagement into profit, you need to win that engagement! Audience provides countless options to create interactive promotions — including contests, giveaways, surveys, quizzes, and polls — that resonate with audiences and wow your clients. These customizable experiences are crafted to resonate with your target audience, fostering increased participation and expanding your database.
While basic data capture — like emails and phone numbers — is certainly important, knowing even more about who your audience really is will pay dividends. Turn engagement into profit by collecting zero-party data that includes demographics, interests, behaviors, and/or preferences.
Audience's promotions offer many ways you can gather more detailed information about your current and prospective consumers. This expanded set of rich data helps you know how to better target your existing and prospective customers and is also key in the era of heightened digital privacy regulations.
Sure, you want all the data, but what are you going to do with it? Audience's Userbase has you covered. That's because using the power of data to understand your audience is vital for turning their engagement into profit.
To do so efficiently and effectively, Userbase houses all the data you've collected about your customers — like their interests, demographics, engagement behavior, and more — all consolidated under one profile so you can easily gain insights.
With our segmentation and tagging tool in Userbase, you can use those data-driven insights to organize your customers into highly targeted segments, where you can further engage them in ways that accelerate the deal-closing process and boost profit.
You can also identify highly engaged segments based on metrics like website visits, email opens, social media interactions, and purchase history to further inform marketing strategies for sales teams.
Segmentation is also critical for cultivating relevant content that personally speaks to the needs and interests of various audiences. Marketing content that is tailored and personalized for consumer sets generally performs better than widely generic messaging, increasing your chances of conversion and profit.
Indeed, 90% of marketers agree that personalization significantly boosts profitability.
Transform viewers into doers who act through the power of QR codes. Audience's Scan tool features customizable QR codes to close the gap between offline and online interactions. By integrating QR codes into media placements, signage, and more, you can direct consumers to targeted promotions, digital content, or surveys, thereby increasing conversions and collecting valuable zero-party data. This is a highly effective strategy for live events, sports and concerts, radio and TV, and more.
With Scan, you can build your customer data lists while gaining deeper insights into their behavior — all to facilitate more targeted, personalized, and profitable marketing efforts.
Email marketing is a powerful, profit-boosting tool to leverage engagement and nurture consumer relationships — and 52% of consumers made a purchase directly from an email in the last year, according to Marigold's 2024 Consumer Trends Index.
Audience has a fully integrated email marketing suite that enables media companies and businesses to seamlessly design and activate segmented and personalized campaigns, automate email workflows, and analyze performance.
This tool ensures that your messaging aligns with audience data and engagement metrics to ultimately drive increased profit.
Audience is committed to successful client engagement strategies; that's why our tools don't just stop at interactive promotions! We put that well-earned engagement to work for you, turning it into substantial profit.
Just take this case study as inspiration: Bicoastal Media leveraged our "Best Of" campaign — and our full suite of solutions that turn engagement into profit — to generate $650,000 in revenue.
We offer extensive support through data-driven insights, seamless integrations, a dedicated help center, case studies, and regular webinars. These resources provide valuable information and guidance, empowering media companies and businesses to fully leverage our platform's capabilities to not only drive engagement and cultivate meaningful audience relationships but also unlock new revenue streams.