How an App-Exclusive Giveaway Drove 97K Entries & 1,481 Store Visits 

Objective

A radio station aimed to drive app engagement, increase foot traffic to various grocey store locations, and generate valuable leads through email opt-ins. The $100 Daily Giveaway offered users a chance to win a $100 prize each day, incentivizing daily participation while growing the station’s app audience.

Strategy

The campaign was exclusive to the radio station On the Go app, ensuring all entries came from app users, effectively driving downloads and sustained engagement.

Participants could enter daily, increasing their chances of winning while maximizing repeated app usage. To further boost in-store visits, geolocation check-ins at designated grocery store locations were incorporated.

How Users Participated

The giveaway was structured as a daily sweepstakes, a proven format for increasing audience engagement and driving repeat participation.

• Entry Mechanics: Users entered through the radio station On the Go app by filling out a simple form.
• Incentive for Entry: A daily chance to win $100, encouraging frequent engagement.
• Bonus Participation: Users could earn additional entries through social shares and in-store check-ins at grocery store locations.

Data Collection

The campaign generated high-value first-party data that was shared with grocery store, including:

• Email opt-ins: 6,011
• Sponsor opt-ins: 6,647
• New Users Entering for the First Time: 6,369
• Social Shares: 567
• Geolocation Check-ins: 1,481 at 10 grocery store locations

This provided grocery store with a qualified audience of engaged users, allowing for better targeting in future promotions.

How Was the Campaign Promoted?

The campaign was promoted through Radio Station’s digital and on-air channels, with a focus on driving app downloads and in-store participation.

• App Exclusive: Since entries were only available through the radio station On the Go app, downloads increased significantly.
• Trackable Foot Traffic: The geolocation check-in feature allowed grocery store to measure in-store visits directly tied to the campaign.
• Confirmation Emails: 47,621 emails were sent, generating 30,102 clicks, reinforcing engagement and sponsor messaging.

Sponsorship Model & Benefits

By sponsoring the giveaway, grocery store gained:

• Consistent Brand Exposure: Through app interactions, on-air mentions, and digital promotions.
• Website & In-Store Traffic: 1,481 geolocation check-ins at 10 store locations.
• Lead Generation: Thousands of high-intent email opt-ins for future marketing efforts.

Results

The radio station On the Go grocery store $100 Daily Giveaway successfully achieved its key goals:

• Engagement Growth: 97,571 total entries
• App Downloads: Increased significantly due to the app-only entry requirement
• Email Lead Generation: 6,011 new opt-ins
• Sponsor Opt-Ins: 6,647 users opted in to receive future Price Cutter promotions
• Trackable Foot Traffic: 1,481 store check-ins at 10 locations

A Proven Audience Growth Strategy

This campaign demonstrates the power of app-exclusive promotions in driving audience engagement, increasing foot traffic, and generating high-value leads. By leveraging digital contests with trackable in-store participation, radio station delivered measurable value to its sponsor while expanding its digital reach.