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Pick Your Dream Car
This campaign aims to boost brand awareness and capture leads by inviting entrants to choose the car of their dreams. It's perfect for gaining valuable insights into preferred car models and financing options while also gauging interest levels in purchasing versus leasing.
Campaign Highlights:
- Objective: Brand awareness and lead capture
- Schedule: Suggested duration is 4 weeks in the early summer
- Company targets: Auto dealerships, car financing companies
- Demographics: This campaign will target young to middle-aged professionals, both male and female, aged 25-50, who are interested in upgrading or purchasing a new car. They may be actively looking for lease or financing options.
- Campaign Structure: The sweepstakes campaign encourages entries when participants provide their name, email, and phone number. Participants receive bonus entries for answering survey questions about their preferred car model and financing options.
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