Campaign Highlights:
- Objective: Brand awareness and lead capture
- Schedule: Suggested duration is 4 weeks in the early summer
- Company targets: Auto dealerships, car financing companies
- Demographics: This campaign will target young to middle-aged professionals, both male and female, aged 25-50, who are interested in upgrading or purchasing a new car. They may be actively looking for lease or financing options.
- Campaign Structure: The sweepstakes campaign encourages entries when participants provide their name, email, and phone number. Participants receive bonus entries for answering survey questions about their preferred car model and financing options.
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