Basketball Mayhem 2025

Who should participate/Sponsor Ideas:

National Promotions are available for Audience clients. We want everyone to participate, including Sporting Goods, Furniture/Electronics Stores, Banks, Restaurants, and more.

What is the concept?

Starting on Selection Sunday, your audience will be able to make their picks on who they think will win each game. The bracket will lock a few minutes before the start of the first game. Points will be awarded to participants for each correct pick. If someone achieves a perfect bracket, they will win the $1,000,000 prize! You can also offer local prizes for those with the best picks per round and/or overall.

Where to host the campaign and promote:Host this campaign on your website, in a pop-up, on a sponsor's page, etc. Promote the campaign online, on social media, on-air, and through advertisements, among other channels.

When does it happen:

3/3/25 - 4/7/25 -- Registration Deadline: 3/12/25

Why run this campaign:

Generate recurring traffic to your website, seize significant sponsorship opportunities, and attract a new/different demographic.

How does it work?

Audience will provide the graphics, rules, prize, and prize fulfillment. You can customize the graphics and entry form to align with your branding. Additionally, you can add to the rules and incorporate local prizes. At the end of the contest, one national winner will be selected. Audience will provide basic winner information to anyone hosting this campaign, allowing you to validate the giveaway for your local audience. If you include local prizes, you'll be responsible for selecting the winners and announcing them on your own.

Sponsor Benefits:

• Recurring Traffic throughout the campaign
• Exposure (Logo placement, on-air, social posts, etc.)
• Customized entry form to assist in achieving unique goals such as Social Growth, Email opt-ins, Leads, Web or Foot traffic.
• Next Steps/Call to Action using the thank you message and confirmation emails.

Audience provides:

• Contest Execution
• $1,000,000 Prize
• Rules
• All applicable winner paperwork and tax information
• Generic images
• Copy example: Visit wxyz.com and make your best Basketball Mayhem picks! Pick a perfect bracket and you could win 1 million bucks! Basketball Mayhem is powered by ABC Company.

Here's how the Basketball Mayhem bracket works (in depth):

• From 3/3/25 up to Selection Sunday (3/16/25), entrants can visit the contest page on your site to pre-register. Once the participating tournament teams are selected on 3/16/25 (8pm Eastern time), entrants will visit the contest page on your site and select their brackets. Entrants will be able to select their bracket teams and make changes to their brackets until 15 minutes before the first actual tournament game begins on 3/20/25.
• The two "First Four" play-in games on 3/18 and 3/19 are considered byes and are NOT a part of this bracket.
• 3-In-One bracket: You'll have the option of adding standalone brackets for the rounds of 16 and 4. Players will return to the main campaign and pick fresh standalone brackets for the rounds of 16 and 4. This extra action will keep engagement numbers up as the Tournament progresses. Audience will NOT be providing prizes for the standalone brackets for the rounds of 16 and 4, so get your sponsors involved and make this feature work for you! Again, the standalone brackets for the rounds of 16 and 4 are NOT a part of the national prizing, on this campaign.

2025 Basketball Mayhem dates of interest:

• Monday, March 3rd: Pre-Registration of bracket players begins on your website at 12am Eastern time
• Wednesday, March 12th - Registration period to add this campaign to your accounts ends
• Selection Sunday: Sunday, March 16th - participating teams announced and bracket selection begins on your website at 8pm Eastern time
• First Four: March 18-19. These games are considered byes and are NOT a part of this bracket
• First round: March 20-21 - brackets close approximately 15 minutes before the tipoff of the first First Round game
• Second round: March 22-23
• Sweet 16: March 27-28. If you opted in, standalone round of 16 brackets close approximately 15 minutes before the tipoff of the first Sweet 16 game.
• Elite Eight: March 29-30
• Final Four: April 5th. If you opted in, standalone round of 4 brackets close approximately 15 minutes before the tipoff of the first Final Four game.
• NCAA championship game: April 7th.