5 New Ideas for Summer Promotions

November 8, 2024

Need a few creative promotion ideas for your advertisers this summer? We have compiled a list of some of our favorite, tried and true promotions perfect for the hot, sunny season. With interactivity, fun, and creativity, these data collecting campaigns are sure to help you make a splash with your audiences. 

1. Unique Food Summer Promotion

This Unique Food Summer Promotion campaign is designed to boost engagement with workplaces by offering a fun and interactive way to win a lunch for up to 20 people. The "Workplace of the Week" contest encourages participants to enter for a chance to have lunch delivered to their workplace around noon on Friday. By capturing email and work address information, the campaign effectively attracts new customers and increases visibility. Partnered with a local restaurant, this promotion leverages social sharing to expand reach and enhance the restaurant's and promotion's overall visibility.

Industry Types:

  • Restaurant & Bar
  • Events
  • Grocery
  • Specialty Stores

2. Big Summer Giveaway

This Ultimate Grilling Package campaign is designed to boost brand recognition and drive email sign-ups by engaging participants in an exciting contest. By entering for a chance to win the ultimate grilling package from Tillamook, participants are prompted to log in with iHeartRadio, seamlessly capturing their email information. On-air ad reads around this campaign enhance its reach, making it an effective tool for attracting new customers and increasing brand visibility.

Industry Types:

  • Restaurant & Bar
  • Events
  • Grocery
  • Specialty Stores

3. Fun Engaging Music Sweepstakes

This Name that BOUNCE Tune campaign is designed to boost listener engagement and brand loyalty by challenging participants' music knowledge. By offering daily prizes of $1,000 and a grand prize of $25,000, the campaign incentivizes listeners to tune in weekdays at specified times to identify a brief BOUNCE tune. Participants enter their guesses online for a chance to win. This interactive promotion not only highlights BOUNCE's irresistible music but also encourages frequent listening and participation, enhancing overall brand recognition and audience retention.

Industry Types:

  • Retail
  • Education
  • Specialty Stores

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4. No Bummer Summer with Eyewear

This No Bummer Summer Giveaway campaign is designed to boost engagement and brand visibility by offering an exciting prize in partnership with an eyewear company. By registering for a chance to win Ray-Ban Meta Smart Glasses valued at over $300, participants are drawn to the promotion with 97 KICKS FM. The campaign encourages listeners to visit Century Eyewear for all their glasses and sunglasses needs, enhancing foot traffic to the store. This interactive promotion effectively attracts new customers and highlights Century Eyewear's fashionable offerings, making it a memorable and impactful summer campaign.

Industry Types:

  • Specialty Stores
  • Retail

5. Picture Perfect Summer

This Picture Perfect Summer campaign is designed to boost engagement and brand visibility by encouraging participants to share their summer moments. By submitting a photo of their summer activities, participants enter for a chance to win a photo shoot worth over $300 from Shoot For The Stars Photography. Winners can be chosen monthly, adding excitement and anticipation. Participants submit their photos through a gallery campaign, creating a vibrant showcase of summer fun. This interactive promotion effectively attracts new customers and enhances Shoot For The Stars Photography's brand presence, making it a standout summer campaign.

Industry Types:

  • Restaurant & Bar
  • Events
  • Recreation
  • Travel
  • Specialty Stores

Energize Your Summer Marketing with Creative Promotions

These five summer promotion ideas provide diverse and engaging ways to connect with your audience and drive sales. Whether through sweepstakes, discounts, contests, local partnerships, or giveaways, these strategies can energize your marketing efforts and attract new customers. Embrace the season with creativity and watch your brand's visibility and engagement soar.

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November 8, 2024