Boost your advertising game with these seven automotive campaigns your advertisers will love. These ideas are designed to captivate audiences and drive results. Get ready to see your success accelerate!
1. Car Lot Keys Scavenger Hunt
Encourage community members to explore your car lot with this highly-engaging, crowd-pleasing scavenger hunt. Not only are you going to increase foot traffic, but you will gain local exposure and capture valuable leads.
- Campaign: Win $1,000 in cash when you find the keys around our car lot.
- How To Enter: Find the keys scattered around the car lot and enter the attached keyword. You get an entry for every keyword found.
- Objective: Increase food traffic, increase brand awareness, capture leads
- Schedule: Suggested duration is 4 weeks in spring, summer, or fall
- Industries: Auto dealerships
HOW TO GET ENTRIES
Earn 6 entries for every key found by following on social media and sharing their content.
DATA COLLECTED FROM THIS CAMPAIGN
Take a look at this campaign!
2. Pick your dream car, win your car or lease payment free for 6 months
This campaign aims to boost brand awareness and capture leads by inviting entrants to choose the car of their dreams. It's perfect for gaining valuable insights into preferred car models and financing options while also gauging interest levels in purchasing versus leasing.
- Objective: Brand awareness and lead capture
- Schedule: Suggested duration is 4 weeks in the early summer
- Company targets: Auto dealerships, car financing companies
- Demographics: This campaign will target young to middle-aged professionals, both male and female, aged 25-50, who are interested in upgrading or purchasing a new car. They may be actively looking for lease or financing options.
- Campaign Structure: The sweepstakes campaign encourages entries when participants provide their name, email, and phone number. Participants receive bonus entries for answering survey questions about their preferred car model and financing options.
INSIGHTS GAINED FROM THIS CAMPAIGN
Gain insights into make and model preferences, financing options, and interest levels in purchasing or leasing a car.
DATA COLLECTED FROM THIS CAMPAIGN
Take a look at this campaign!
3. Kickstart your ride, win new tires
This campaign is designed to rev up excitement and engagement among potential buyers by giving away a free set of tires. Advertisers will not only capture leads, but gain unique insight into the cars participants drive.
- Campaign: “Enter to win a set of full set of new tires”
- Objective: brand awareness and lead gen
- Schedule: 4 weeks
- Demographic: 25-55 young professions, car enthusiasts, or those considering car upgrades or purchases
- Company Targets: tire shops, auto repair shops, car maintenance, car dealerships.
- Campaign Structure: Participants are entered when name, email, zip, and phone are provided. Extra entries are awarded when answering survey questions and sharing on social media.
INSIGHTS GAINED FROM THIS CAMPAIGN
Gain insights into the type of car you drive, how long you've owned it, and when you last got new tires.
DATA COLLECTED FROM THIS CAMPAIGN
Take a look at this campaign!
4. Win the ultimate car care package
Designed to encourage audience engagement and generate hype, this giveaway is meant for auto maintenance companies looking to make a splash in their communities. With daily entries and weekly prizes, this campaign will keep community members engaged for weeks.
- Objective: Audience engagement, brand awareness, and new customers
- Schedule: 4 weeks, anytime of year
- Company Targets: gas stations, car washes, car detailing shops,
- How to Enter: Customers can receive one entry daily by entering the form. Bonus entries will be given for following social media accounts and confirming location.
ULTIMATE CARE PACKAGE
- One year of free car washes at their gas station locations.
- $500 Holiday Gas gift card for fuel.
- Premium car care kit including cleaning supplies, air fresheners, and accessories.
- One year membership to a roadside assistance service.
- Gift certificate for a professional detailing service.
WEEKLY PRIZES
A random winner will receive a free car wash and a $50 gas gift card
Take a look at this campaign!
5. Pump up summer selfie contest
This selfie contest campaign is designed to boost foot traffic to gas stations by engaging customers in a fun and interactive way, leading to increased sales. It serves as an effective tool for attracting new customers, as participants are likely to share their experiences on social media, expanding the station’s reach and visibility.
- Campaign: Submit a selfie for a chance to win $1,000 in gas.
- Objective: Audience engagement, foot traffic, revenue
- Schedule: 8 weeks (to cover a substantial part of the summer season)
- Company Targets: Gas stations
- How to Enter: Customers must visit a local gas station and take a selfie while pumping gas.
DATA COLLECTED FROM THIS CAMPAIGN
GRAND PRIZE
$1,000 gas gift card.
RUNNER-UP PRIZES
Five runner-up winners will each receive a $100 gas gift card, Announced throughout the duration of the campaign.
Take a look at this campaign!
6. Wash and win! wash your car to see if you are the winner of Bose headphones
This odd’s based, instant win campaign adds an element of surprise to every car wash. All willers will leave with something, whether it is the grand prize of Bose headphones or a free car wash.
- How To Enter - Scan the QR code at your nearest car wash location on your dash-wipe to see if you are the lucky winner. If you are a winner, redeem your headphones at the end of your car wash. Giveaway can be entered once per day.
- Objective - Increase foot traffic and capturing email addresses
- Schedule - 4 weeks anytime of year.
- Company Targets - Car washes, detailing centers, automotive accessory retailers
- Demographics - Local car owners of all ages seeking convenient and cost-effective ways to keep their vehicles clean.
- Campaign Structure - After filling out contact information, entrants will know immediately if they are the winner. Non-winners will leave with a free car wash.
INSIGHTS GAINED FROM THIS CAMPAIGN
Gain insights into the location visited, day and time of visit, and frequency of visits.
DATA COLLECTED FROM THIS CAMPAIGN
Take a look at this campaign!
7. Enter to win free car washes for a year!
This campaign aims to boost lead generation and social media growth by offering a giveaway that participants can enter and earn bonus entries by completing a survey at the end. It's an effective strategy for generating leads and increasing social media engagement.
- Objective - generate leads and social media engagement
- Schedule - 4 weeks anytime of year.
- Company Targets - Car washes, detailing centers, automotive accessory retailers
- Demographics - Local car owners of young - middle ages seeking convenient and cost-effective ways to keep their vehicles clean.
- Campaign Structure - contact information will be captured. Bonus entries will be offered for answering survey questions and following on social media.
INSIGHTS GAINED FROM THIS CAMPAIGN
Gain insights into whether you're a current customer, how often you wash your car, and the number of cars in your household.
DATA COLLECTED FROM THIS CAMPAIGN
- Name
- Email Opt-In
- Phone
- Zip Code
Take a look at this campaign!
Rev Up Your Advertising Success
With these seven automotive campaigns, you have the tools to captivate your audience and drive impressive results. Implement these strategies, and watch your advertising success accelerate to new heights!
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