Audience vs. Others: Which Tool Is Best For You?

July 29, 2024

Let's compare Audience and other competitors. While others offer solutions for audience engagement and promotions, Audience stands out for its fresh and powerful technology that drives growth in ways other competitors can't match. Here are a few places where Audience shines.

Fresh & Powerful Tech

Audience is designed to be easy and user-friendly, avoiding the clunkiness that often plagues other software solutions. Its interface is intuitive, making it a breeze to set up and manage campaigns. Other competitors, on the other hand, can be cumbersome and challenging to navigate, slowing down your workflow and hindering your ability to execute campaigns efficiently.

“Having worked with other vendors in past roles, I knew I was looking for something different, and I found it with Audience. The platform that they have created is easy to use; allowing my team to focus less on the set up of contesting and more on selling.”
  • Lauren Ebert, Director of Local Sales and Business Development, NewsCenter1 Media Group

Innovation

When it comes to innovation, Audience takes the lead. With features like Countdown (keyword campaigns without the cost of SMS), Scan (Dynamic QR codes and link management), and Experiences (conversation-like digital experiences), Audience looks at things differently, offering unique and creative ways to engage with your audience. Other competitors, while functional, lack the same level of innovation, sticking to more traditional and outdated methods of audience engagement.

Support

Audience boasts under 1-minute response times and wide support hours, ensuring that you always have the help you need when you need it. Other competitors' support, while adequate, may not be as responsive or as readily available, potentially leaving you stranded when issues arise.

“From small to big support issues, Audience has the best and quickest support.”

  • Whitney Zarder, Saga Media

Integrations + Email

Our platform offers a wide range of integrations, making it easy to tailor to your tech setup. We're all about simplifying data, not making it more complex. Integrations are just one of the ways we achieve this. Plus, our email tool is super powerful, with features like autoresponders, list building, a user-friendly drag-and-drop editor, and detailed reporting. And with an Audience contract, you can send 50,000 emails per month for free, making our email tool even more impressive.

End-to-End Solution

Audience provides a comprehensive end-to-end solution, allowing you to monetize your zero-party data with tools to support your full customer journey. From data collection to enrichment to activation, Audience has you covered. Other competitors, while offering some promotion capabilities, may not offer the same level of campaign types, data storage capability, and capture and activations tools.

Syndication

Audience offers powerful promotions to keep up with enterprise and market level needs. Its syndication capabilities allow you to save time and reach a wider audience than other competitors' more limited offerings.

Audience: The Choice for Growth and First-Party Data

It’s less about running promotions and more about building a database that you own. Audience understands that. When it comes to driving growth and engaging with your audience, Audience offers a fresh, innovative, and comprehensive solution that other competitors simply can't match. If you're looking for a software platform that will help you take your zero-party data to the next level, Audience is the clear choice.

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July 29, 2024