KSL Newsradio's "Weekend in an RV" Sweepstakes Draws 5,195 Entries and 2,419 Pre-Qualified Leads

‍Customer Background

KSL Newsradio, a well-known station in Utah, partnered with Access RV to launch the "Weekend in an RV" sweepstakes. The campaign aimed to offer a unique vacation experience during quarantine while generating leads for Access RV.

Objective

The primary objectives of the campaign were:

• Generate pre-qualified leads for Access RV
• Increase user engagement and participation
• Boost social media sharing and reach

How It Worked

Campaign Setup: The sweepstakes offered participants a chance to win a five-night RV stay, 600 miles of travel, and a $200 gas card. Participants entered the contest by providing their basic information, such as name, email, and phone number.

Promotion Channels: The contest was promoted through KSL Newsradio's broadcasts and their social media platforms, maximizing audience reach and engagement.

Outcomes and Results

• Campaign Schedule: The campaign ran from May 5 to May 26, lasting 21 days.
• Campaign Spend: $2,500 investment.
• Total Entries/Users: The promotion garnered 5,195 entries.
• Sponsor Benefits: The campaign generated 2,419 pre-qualified leads for Access RV.
• New Users: The sweepstakes attracted 929 new users.
• Social Media Engagement: 1,494 participants shared the contest on Facebook.

Campaign Success

The "Weekend in an RV" sweepstakes by KSL Newsradio, in partnership with Access RV, successfully generated a significant number of pre-qualified leads and new users. The campaign achieved high engagement and participation by offering a highly compelling incentive that was attractive to the target audience. This case study highlights the effectiveness of incentive based contesting in generating leads and enhancing brand visibility.