KSL Radio and Utah Honda Dealers Hosted a Civic Giveaway That Drew 6,325 Entries

‍Customer Background

KSL Radio, a prominent station in Utah, collaborated with Utah Honda Dealers to host an exciting giveaway campaign for a brand-new Honda Civic. The initiative aimed to increase foot traffic to dealerships, boost social media engagement, and generate leads, all while promoting the sleek new Civic.

Objective

The primary objectives of the campaign were:

• Drive foot traffic to Utah Honda Dealers
• Grow social media presence and engagement
• Increase brand exposure
• Generate new leads
• Achieve high video view counts for promotional content

How It Worked

Campaign Setup: The entry process was straightforward. Participants provided their basic information, including name, email, address, and phone number, for a chance to win the Honda Civic.

Bonus Entries: To enhance engagement and meet the dealerships' goals, each dealership had its own unique keyword. Participants could visit any or all of the dealerships to collect these keywords for additional entries, which effectively increased foot traffic to each location. Additionally, participants were encouraged to take a selfie with a Honda Civic and upload it for more bonus entries. This feature encouraged participants to physically visit the dealerships, providing the dealerships with valuable engagement proof.

Confirmation Email: After entering the contest, participants received a confirmation email. This email not only acknowledged their entry but also included a coupon and encouraged them to share the contest on social media.

Outcomes and Results

• Total Entries: The campaign attracted 6,325 entries, showcasing strong interest and participation.
• Keyword Entries: 3,404 of the total entries were through keyword collection, demonstrating the effectiveness of the strategy in driving foot traffic.
• Video Views: The promotional video received 3,581 views, indicating good reach and interest.
• Facebook Likes: The campaign resulted in 590 new likes on the KSL Radio Facebook page, enhancing their social media presence.
• Social Shares: An impressive 38% of participants shared the contest on their social media channels, further extending the campaign’s reach.
• Confirmation Email Performance: The confirmation emails boasted a 94% open rate, reflecting high engagement and interest in the additional content and offers.

Campaign Success

The partnership between KSL Radio and Utah Honda Dealers drove significant foot traffic to the dealerships, increased social media engagement, and generated a substantial number of new leads. By offering a substantial incentive and incorporating interactive elements like keyword contesting and photo uploads, the campaign significant engagement. This case study highlights the power of integrated marketing strategies in achieving high engagement and first-party data collection with promotions.