SAFE Federal Credit Union Gained 3,901 Qualified Leads with a $500 Sweepstakes

Customer Background

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SAFE Federal Credit Union, a financial institution based in South Carolina, aimed to collect qualified leads, grow their social media audience, and increase their email opt-ins.

Objective

The credit union's primary goal was to expand its customer base and improve engagement by offering a $500 giveaway. They also aimed to expand their social media presence and email marketing reach.

How It Worked

Campaign Setup: SAFE Federal Credit Union sent a contest link to their email database, inviting them to enter the $500 giveaway. The entry form, hosted on the credit union's website, was mobile-friendly and required participants to provide their first name, last name, email address, and opt-in for email communications.

Bonus Entry Form: Participants could earn additional entries by completing a survey that included qualifying questions about their financial needs. The form also included social media engagement options such as liking SAFE's Facebook page, following them on Instagram, and sharing the contest on social media.

Outcomes and Results

• Total Entries: The promotion attracted 9,196 unique entries, indicating a high level of interest from participants.
• Qualified Leads: 3,901 participants completed the survey, providing the credit union with valuable insights into potential customers' financial needs and preferences.
• Social Media Engagement: The promotion resulted in 1,783 likes on Facebook and 1,774 new followers on Instagram, expanding SAFE's social media audience.
• Email Opt-Ins: The entry form's email opt-in checkbox resulted in a significant number of new email opt-ins, growing the credit union's email database for future marketing campaigns.

Driving Engagement and Growth Through a Strategic Sweepstakes Campaign

SAFE Federal Credit Union successfully achieved its goals of collecting qualified leads, growing its social media audience, and increasing email opt-ins through a well-executed $500 sweepstakes campaign. By leveraging social media engagement and a mobile-friendly entry form, the credit union was able to engage with existing customers and attract new ones, demonstrating the effectiveness of engaging promotions in achieving business objectives.