Salem Media Hosted a “Get Caught Up” Sweepstakes Aimed to Drive Audience Loyalty and Engagement, Drawing Thousands of New Users, Website Visitors, App Downloads, and Social Follows

Customer Background

Salem Media, a leading news network, partnered with financial sponsors to launch the $13,000 Get Caught Up Sweepstakes. The campaign aimed to help participants manage their debt while promoting Salem Media and its sponsors.

Objective

The primary objectives of the campaign were:

• Increase user engagement and participation
• Grow social media following across multiple platforms
• Boost app downloads
• Encourage sign-ups for online courses
• Increase email opt-ins and deliverability

How It Worked

Campaign Setup: Participants entered the sweepstakes by providing their basic information for a chance to win substantial financial prizes. The grand prize winner received up to $10,000, while two first prize winners received up to $1,000 each, and two second prize winners received up to $500 each. Participants could enter once each day to increase their chances of winning.

Bonus Entries: To earn bonus entries, participants could complete various optional activities, including following Salem Media on social media platforms, downloading the app, taking a mini survey, signing up for a free online college course, downloading a PDF, and visiting the business page on srnnews.com.

Confirmation Email: Each participant received a confirmation email after entry, which provided additional engagement opportunities and ensured participants were aware of their entry status.

Outcomes and Results

• Total Entries: The sweepstakes attracted 240,035 completed entries, demonstrating widespread interest and engagement.
• Total Users: 31,835 users participated in the campaign.
• New Users: The campaign successfully gained 9,979 new users.
• Social Media Growth:
  • Facebook: 8,754 new followers
  • Twitter: 10,278 new followers
  • Instagram: 11,844 new followers
• App Downloads: 7,138 participants downloaded the app.
• Survey Participation: 11,464 participants completed the mini survey.
• Course Sign-Ups: 11,698 participants signed up for a free online college course.
• PDF Downloads: 11,913 participants downloaded the provided PDF.
• Business Page Visits: 13,790 participants visited the business page on srnnews.com.
• Email Performance:
  • Emails Delivered: 186,164
  • Unique Email Opens: 57,767
  • Email Clicks: 12,271

Campaign Success

The $13,000 Get Caught Up Sweepstakes by Salem Media engaged thousands of users, driving substantial website traffic, app downloads, and social engagement. By offering valuable prizes and incorporating interactive elements, the campaign effectively met its objectives of driving higher customer loyalty.