December 8, 2023
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Teton Sports had a clear focus: to grow social audiences and expand their email list.
This campaign offered $2,700 worth of prizes – a variety from 8 different partners – effectively creating brand excitement. The results speak for themselves: 16,588 total entries and over 4,000+ follows for each brand.
Teton Sports knew that their first way to collect data needed to be big. With recently joining Audience, they wanted to focus this campaign on growing their audience while engaging their current one.
Teton Sports is a company specializing in outdoor gear and equipment, including items such as sleeping bags, tents, and backpacks. The company aims to provide high-quality, durable products designed for both amateur and experienced outdoor enthusiasts. Known for offering affordability without sacrificing quality, Teton Sports has built a reputation for excellent customer service and a wide range of outdoor gear to suit various needs.
Teton Sports chose to run a giveaway, partnering with 8 other retail brands who all sell products in Sportsmans Warehouse. They gave away a total of $2,700 worth of prizes total and all promoted the giveaway through their social media channels and email lists.
That’s because they encouraged their customers to share the campaign with their friends and family to earn extra entries for this massive giveaway. They also used bonus fields for following social platforms for not only them, but their partners.
Audience tools have helped Teton Sports tailor their database growth strategies to engage their current customers and structure rewarding partnerships.
The outcome of this giveaway was pretty remarkable for every brand involved.
Teton Sports' "Summer Adventure Giveaway" Sweepstakes Campaign stands as a testament to the company's dedication to fostering a connection between people and the great outdoors. The success achieved was nothing short of remarkable, with over 16,588 new users joining within a span of less than a month. The strategic use of incentives, such as earning entries for referrals and follows, demonstrated an understanding of customer engagement dynamics. As a result, each partner brand witnessed a surge in their Instagram followers, with follows past 4,000.
The campaign's impact went beyond mere metrics, translating into increased brand awareness and a shared enthusiasm for the value of memorable outdoor experiences. Teton Sports' innovative approach to building relationships and communities through shared passions leaves an inspiring mark on the intersection of adventure, collaboration, and brand growth.
Teton Sports used Audience’s Sweepstakes tool to accomplish their goals. Connect with us today to learn how Audience’s platform can help you grow, enrich, and activate your first-party data.