December 18, 2024
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A cash sweepstakes or a major product or experience-driven giveaway is an incredible way to gain high-quality leads and even boost revenue, especially in Q4. This type of activation also serves to meaningfully engage with current audiences while creating a positive halo effect for a brand.
Before we look at some of the best advertisers for sweepstakes and some incredible holiday sweepstakes ideas, here's why a sweepstakes strategy works.
There are many reasons why Q4 sweepstakes campaigns win big for companies who activate them. The advantages of this type of statement-making giveaway are many.
Sweepstakes can help people identify your brand and remind them of your business when they're ready to make a purchase.
Sweepstakes can help you attract new customers by designing a giveaway that appeals to your target audience.
By requiring sweepstakes entrants to fill out a form on your website or landing page, you are effectively increasing site traffic. This is vital for awareness and engagement as well as future retargeting.
Sweepstakes and giveaways make it possible to capture zero-party data to grow, engage, and activate your owned audience and lead lists. In addition to email capture, you can also discover other valuable data points about your prospects and customers, including demographic info, preferences, pain points, purchasing behavior, and more.
Because of the grand prizes typically affiliated with sweepstakes, they have the potential to become more viral and reach far beyond your current audience base.
If you're giving away a significant cash sum or an incredible product or trip package, many people will want to enter to win. You can also sweeten the deal by adding bonus entries if people share the giveaway or invite friends to enter.
Taken together, all these things can significantly boost social media sharing and engagement to extend the reach of your sweepstakes — and your brand.
Ultimately, sweepstakes can generate revenue in both indirect and direct ways:
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You can customize giveaway programs for a wide variety of partners, whether you're looking for the best Q4 advertisers for newspapers or the best Q4 advertisers for TV stations.
Check out these categories of advertisers to consider — plus Q4 holiday sweepstakes ideas that will make a statement and successfully accomplish Q4 marketing goals.
Banks and credit unions are perfect partners for cash sweepstakes — and who doesn't need some extra dollars around the holidays!?
From money to buy every gift on your wish list to a debt-busting holiday bill pay and beyond, there are many thematic ways to present cash sweepstakes.
For example, the Get Caught Up Sweepstakes engaged financial sponsors to provide a $13,000 sweepstakes to help winners manage debt. It engaged thousands of users and drove substantial website traffic, app downloads, and social engagement. By offering valuable prizes and incorporating interactive elements, the campaign also drove higher customer loyalty.
There's nothing more festive than a 12 Days of Christmas sweepstakes program that allows for 12 different winners — and it's a fantastic way to showcase multiple retailers and brands. It works for a singular advertiser with lots of products to offer, too.
During one 12 Days of Christmas program, a local media group generated $40,000 in value through sponsor investments and prizes. Daily sponsor highlights, bonus gift card incentives, and a user-friendly sweepstakes form all contributed to its success.
Residential real estate companies are all about cultivating a "home sweet home." So why not work with them for a sweepstakes that makes home sweeter than ever?
A Christmas Mortgage Miracle campaign or a Home for the Holidays campaign, where the winner receives their mortgage or rent paid for a year — or even a month or two. Campaigns like this create engagement, drive web traffic, facilitate growth in social media and newsletter subscriptions, and provide a meaningful way to connect with the community.
Home services companies provide necessary and valuable — and often expensive — products and services to consumers, making them perfect partners for a giveaway that many homeowners may want to enter.
In Apollo's Great Furnace giveaway, winners were given furnaces valued between $5,000 and $8,000 — a game-changing prize, especially during the winter! Not only did this type of sweepstakes drive significant community participation, but Apollo's also reinforced its reputation as a community-driven business.
From med spas to hospitals and more, there are many avenues to engage healthcare institutions in a sweepstakes. While ultimate treatment packages from a spa are an effective prize, you can think beyond the box when it comes to other healthcare practices.
For one sweepstakes, a leading obstetrics and gynecology practice invested in a prize package geared to moms and women to encourage entries. The campaign generated 8,170 total entries, showcasing its effectiveness in engaging the audience and driving participation.
This list of the best advertisers for sweepstakes campaigns is just the beginning. Here are a few more holiday sweepstakes ideas:
Sweepstakes are such a popular choice for many campaigns — and for good reason. Audience's sweepstakes tool makes it easy to bring these impressive giveaways to fruition while increasing ROI and impact.
But it doesn't start and end with sweepstakes. Audience also has a wide range of other winning promotional tools that can offer unique benefits and enhance your marketing strategy, including VIP newsletters, UGC, countdown contests, and purchase rewards.
For more information or to explore these features, book a demo today!