July 2, 2024
WQHK-FM, a prominent radio station, partnered with Make It Count and Key Exteriors to launch the "Ultimate Sports Getaway" promotion. The campaign aimed to generate leads for the sponsors by offering participants a chance to win an exciting sports getaway package.
The primary objective of the campaign was to generate high-quality leads for Make It Count and Key Exteriors. The sponsors leveraged WQHK-FM's long-standing partnership and broad audience reach to promote their brands and offerings.
Campaign Setup: The promotion was structured as an "Ultimate Sports Getaway," enticing participants with a dream sports experience. To enter, participants had to provide basic information such as name, email, and phone number.
Bonus Entries: Participants could earn additional entries by engaging with the sponsors' brands. Bonus entry options included visiting the sponsors' websites, opting in for newsletters, accessing special offers, and downloading the sponsors' apps.
Promotion Channels: The campaign was promoted through social media channels and on-air radio segments, maximizing reach and engagement.
The "Ultimate Sports Getaway" promotion by WQHK-FM, in collaboration with Make It Count and Key Exteriors, successfully generated valuable leads for the sponsors. By leveraging the radio station's extensive reach and incorporating bonus entry opportunities, the campaign achieved its goal of driving, leads, engagement and brand interaction.