WQHK-FM's "Ultimate Sports Getaway" Promotion Drives 1,296 Entries and 197 App Downloads

‍Customer Background

WQHK-FM, a prominent radio station, partnered with Make It Count and Key Exteriors to launch the "Ultimate Sports Getaway" promotion. The campaign aimed to generate leads for the sponsors by offering participants a chance to win an exciting sports getaway package.

Objective

The primary objective of the campaign was to generate high-quality leads for Make It Count and Key Exteriors. The sponsors leveraged WQHK-FM's long-standing partnership and broad audience reach to promote their brands and offerings.

How It Worked

Campaign Setup: The promotion was structured as an "Ultimate Sports Getaway," enticing participants with a dream sports experience. To enter, participants had to provide basic information such as name, email, and phone number.

Bonus Entries: Participants could earn additional entries by engaging with the sponsors' brands. Bonus entry options included visiting the sponsors' websites, opting in for newsletters, accessing special offers, and downloading the sponsors' apps.

Promotion Channels: The campaign was promoted through social media channels and on-air radio segments, maximizing reach and engagement.

Outcomes and Results

• Campaign Schedule: June 5 - July 8, running for 33 days.
• Campaign Spend: $12,500 investment.
• Total Entries: The promotion garnered 1,296 total entries, indicating strong interest and participation.
• Unique Visitors: 943 unique visitors engaged with the promotion.
• Total Bonus Entries: Participants utilized 989 bonus entries, showcasing engagement with sponsor brands.
• App Downloads: 197 participants downloaded the sponsors' apps.
• Social Media Engagement:
  • Facebook Shares: 167 shares on Facebook.
  • Twitter Shares: 53 shares on Twitter.

Campaign Success

The "Ultimate Sports Getaway" promotion by WQHK-FM, in collaboration with Make It Count and Key Exteriors, successfully generated valuable leads for the sponsors. By leveraging the radio station's extensive reach and incorporating bonus entry opportunities, the campaign achieved its goal of driving, leads, engagement and brand interaction.