Best BBQ
Evoke the sizzle of grilling season and whet appetites with the 'Best BBQ' campaign, ideal for engaging audiences during the peak period of May when gatherings and culinary explorations surge.
This campaign, leveraging vibrant Spanish Assets, taps into the universal language of food and allows for deep audience connection through personalized communication.
As participants share their favorite BBQ experiences or recipes, this user-generated content not only fuels engagement but also serves as valuable first-party data, laying the groundwork for retargeting campaigns and enhancing sponsor relevance.
By incentivizing interaction through bonus entries, this campaign acts as a delicious opportunity to create loyalty and collect valuable consumer insights while giving sponsors appealing exposure in a context that's ripe for their messaging.