Real vs Fake

Amidst the sparkle of holiday campaigns, a poll like 'Real vs Fake' captures audience attention by tapping into common Yuletide dilemmas.

It's an inventive way to drive engagement through familiar seasonal debates, such as the preference between real or artificial Christmas trees.

Participants eagerly share their opinions, which not only amplifies the campaign’s reach but also generates valuable first-party data.

This, in turn, can refine audience understanding and foster loyalty.

Moreover, the holiday theme makes it an ideal fit for sponsors within relevant verticals, enriching the data ecosystem and creating personalized communication opportunities that lead to stronger retargeting strategies.

Encouraging participation with the potential for rewards or recognition further incentivizes interaction and cements a sense of community around brand experiences.